HAMPTONS vs. NYC NOHO HOMES AND THE KEY ELEMENT THAT CREATES THE PERFECT FINISHING TOUCH: ART.
A record player without vinyl. It's usually designed well and
nice to look at but music allows it to tell a far more
It’s hard not to like Brendan Fallis. You could look at the contours of his life and drum up some jealousy but the feeling evaporates when you meet him—or watch him on YouTube. It was there that the Ontario-born New Yorker first ascended with his day-in-the-life videos of far-fung trips with wife Hannah Bronfman and his daily doings as a NYC dad. Watching them, the charmed life of Fallis comes through but so does his humility and humour; you may find yourself nodding along. You get the idea that he’s just really good at living. He gets it just right — and you’re invited for the ride.
Fallis Studios (The fall in his surname is pronounced like the autumn season) is a project far grander than the parties he’s DJ’d for Chanel and Audi and even the content platforms he feeds (though really, his Intsta, YouTube & TikTok are key follows)—it’s a chance to communicate his aesthetic acumen to the masses—one part designs studio, one part product. The idea bubbled up during a pair of extensive home renovations for his family, one in the Hamptons and one in NYC’s Noho neighborhood. His videos started showcasing each home’s outstanding features and what was yet to come and one element that comes up over and over again: ART.
He tapped Artsake for a few key pieces for the Noho space — foyer, kiddo Preston’s room, and for a sweet guest bedroom that nods to his own personal story.
As much as I love white walls, there’s no story. I live in a white tee-shirt— But
you can’t just wear a white tee, you need to tell who you are, to tell your story
through style and you do that visually.
Q: What’s a must-art spot in the house?
Brendan: Our entry hallway. Most hallways get coat hooks or a mirror, but to me it’s beyond important that when the door opens, that the tone is set. I treated our entryway like a gallery hallway, placing a nice piece of furniture there and completing it with an art duo. It reads ‘elevated’ and ‘lived in’ while still being inviting and warm.
Second to that, the living room—that’s where the most time is spent and it needs color and warmth via art rather than just a TV.
Q: Why do prints, photos, and paintings persist in a world going increasingly digital?
Brendan: We understand something visually first, and then there’s the layer of story: who it’s by, how they created it, why you chose it. Art is interesting, it inspires, thought, conversation. With art nearby, you’re constantly learning.
Q: How does your aesthetic differ from your city to the beach place?
Brendan: I want our city home to feel more elevated, to be minimal and neutral and let color comes through the art. The beach house is backed up to a forest, it’s rustic meets beach.It’s more relaxed but still with a few high-design key pieces.
Q: Is it important to expose kids to art?
Brendan: And fun! We now have a polka-dot Porsche hanging on his wall and he’s obsessed and his room feels so much more complete. It’s above his changing table so we enjoy it a lot.
You have to get things you want to look at all day, things you want to live with.
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